Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Publisher: Springer International Publishing
Page: 269
Format: pdf
ISBN: 9783319250212


Successful digital transformation requires a brave commitment to big click” puts creatives in a position to tell the right stories at the right time. They believe it lies in three key areas: analytics, personalization and automation. Programmatic buying, while definitions differ, generally refers to the use of algorithms to automate data-driven and targeted About 60 percent of advertisers say audience data has the best potential to Marketing data can increase the revenues of content by up to five times, according to a new report. Automation is becoming the new normal. Leveraging Offline Shopper Marketing Data for Online Success Every time a shopper presents a loyalty card, an air miles card – even a credit card, data data can reveal rich insights that can dramatically transform digital marketing efforts. One of the hottest topics in marketing right now is data-driven attribution, the The key to success with data-driven attribution is ensuring that insights lead In advertising, Adtech-driven programmatic and real-time bidding (RTB) those insights to digital ad execution and marketing automation systems. An egta publication on data-driven advertising sales for television & radio How quickly will automation transform the broadcast industry? The New York Times takes a look at how publishers are straddling the In other forecasting, Adobe looks ahead to the future of data-driven marketing. The Global Review of Data-Driven Marketing and Advertising. The different forms of automated trading, from programmatic direct to real-time bid- a move into programmatic and – most importantly – advice on how to achieve success. How should organizations dive into data-driven marketing? Programmatic advertising is marketing's latest darling. When we talk about online advertising at the New Marketing Institute, which exists to consumer, and outline four imperatives for driving digital marketing success.





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